Curated Retail & Urban Spaces
Like any curated space, a retail or urban space must have a clear design theme, or branding. Translating a feel, mood, energy, purpose, and usefulness to the space while maintaining brand integrity is key.
Here, branding represents infusing a design concept, company style, logo and/or culture seamlessly into an interactive retail or urban space. Incorporated into the overall design of the space must be how people, visual cues, and objects relate, interact, and move through the curated environment as well as with one another.